Ltd.

August 25, 2016 WeChat OA: zhichanli

(Authors: Liu Fengyu, Liu Le)

[Summary]

In trademark infringement determination, whether the alleged infringing mark is similar to the registered trademark should be determined by reviewing their similarity and the possibility of causing misrecognition or confusion among the public. The similarity comparison shall be conducted between the alleged infringing mark and registered trademark instead of unregistered trademark. New trademark rights cannot be obtained through combining two registered trademarks without registration, and the recognition of well-known trademark shall not be taken as the prerequisite to grant protection to trademarks on identical or similar goods.

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